how to write SEO optimized articles using psychology

How to write SEO optimized article.

While it is true that there are thousands of articles about how to write for SEO, a large number of these are too technical and forget the most human part of their function, ie, psychology. This is one of the points whose bases I want to establish for future articles through the present.
How to write SEO optimized article,seo optimized article writing

Content remains the king:

Content is something fundamental today if we want a website to be well positioned. Therefore, there are many companies that spend hours creating the best product descriptions, pages with quality texts, etc. Another common way to fill web content to help optimize your SEO is to work through blogs that allow you to write long texts of interest to the public.
However, writing an article for our website is not so simple because sooner or later the ideas begin to be scarce and equally you have to know how to find a balance between liking the public and like google. There are great writers whose texts are not as well positioned as they could be simply because they do not know how to write taking into account SEO, and that is a gap that I also intend to solve with this article.

Write about what you are passionate about or not write

Many people wonder about what to write an article, and the options are:
a) About what you like) About the current trends) About what we intuit will be trending soon) All 3 are correct
Effectively, the correct one is option d, 'all 3 are correct'.
Today there is so much information on the Internet that the only way that yours is really useful is that you are a machine in what you say and really passionate, but you will be a slave writing things that do not motivate you all your life, and that sooner or later, it shows and ends up taking its toll.
But what if what you like only you like and nobody is going to read to you? Well, that's not going to happen since today there are groups of whatever you want, but you can also combine it taking advantage of current search trends or what would be even better, be a visionary and see future trends about what is not so written and has less competition.

Analyze trends and be a visionary

How to know then these trends and anticipate the next?
Option 1: traditional way. As all life has been done, watching the news, going out on the street, talking to people, moving in the world you want to write about, etc.
Option 2: online form. In the times of today we can do this work from home looking at Twitter, talks, blog of super companies, podcast, using tools such as Google Trends, the well-known Answer the public, SISTRIX and the number of searches of certain keywords in your sector, etc.
In summary and for both cases, the most important thing to know the trends is to be in the present.

Content psychology: read the mind of your audience

Today many marketers and editors have forgotten the psychological part of all this work, so we went to the really important thing:
What we write must respond to what the person is looking for and therefore, we must ask ourselves: what is bothering that person? What do you need? And then, but not least, what are the words you will use to find the answers?
Get in your mind, a little bit of empathy, get to know your 'client' and give him what he needs (hence the buyer persona, segmentation, and this whole story), as Leonardo Di Caprio did in the Wall Street Wolf movie to sell shares.
A great way to do this is to draw it, yes, draw it, with paper and pencil. Put clothes, hair, gender, places that you like, interests and hobbies, even imagine what family it belongs to, where it comes from, what study, make a biography of your life.
With all this, you will know your perfect audience and you will see what really defines them to begin to segment or do what you want with them.

How to create the perfect content for our buyer person

We already know, how is the person who is going to look for us and what do you expect to find exactly from the Internet, we have a lot of livestock. Now, how do we create the perfect content for this?
1. We think about what our buyer asks a person
We want to position ourselves by x keywords (to me this to play the SEO trying to position x keywords as if it were products not just convince me, and explain why) but hey, we will use this time as an example.
We start from the basis that we want to position x keywords, for example 'ergonomic chairs'. Now we must think about the person who is looking for this and we do all the comments of the buyer persona and write the phrases with which he will look for ergonomic chairs (some will want to buy them, other information, other comparatives, etc.), so we have to focus on a type of client and content or create a great Wikipedia type guide).
Also to have the perfect question as I said, we have to have clear trends to cover words with large volumes of search
2. We chose the perfect H1 title
We already have the question that this person asks, and we have to make it as accurate as possible, that is why 'chairs' does not help us, 'ergonomic chairs' a little more, 'the best ergonomic chairs' a little more and much more: What are the best ergonomic chairs quality price?
Remember that the more concrete it is usually easier to position. This question must be our H1 or the main title.
3. What H2 to put?
We already have the title of our masterpiece that will answer the doubts and needs of a large number of people, we have just done something useful for the world and that is very beautiful.
And now that we have the title what happens? We think again, think and think more questions related to this great existential doubt and try to have high traffic as always (another strategy is to search for low traffic keywords and position them, but we also leave it for another day, so this article is not done too long).
Related questions that people can ask themselves and useful to include within the article would be "which ergonomic chair is worth buying the most?", "Cheap ergonomic chairs", "how should a good ergonomic chair be?" etc.
With these secondary questions, we establish the subtitles of our article or H2 and we will answer more questions still! In fact many times, you will realize that an H2 has so much to write that it will be worthwhile to create another article just about this H2, like for example me, that it just occurred to me that I could write another article talking about buyer person, and I will do it.
We already have the H1 and H2, that is, the skeleton, to which we can add H3 and up to H4! Although already more than H3 almost that is not necessary.
Now I'm going to talk about the content of the text as such, which is usually what is typical in the blog. Something really useful for those who want to learn to write SEO texts or they are dedicated to reviewing and optimizing them.
The paragraphs, which is where almost all the content of an article should have the keywords with the question we saw, our subject was made. Personally I do not like to think about keywords and then write, but vice versa, write the content, in this case, the answers to questions naturally and then optimize with LONG TAIL, not single words.
Suppose we have already written the paragraphs and responded to H1, H2, and H3. Now we have to analyze keywords both head (yes, it is still used, not so much program ostia) and with tools such as SISTRIX, Semrush, etc.
Well, in this case, keywords and Longtail of the field of What are the best ergonomic chairs quality price? We have the H3 that we mentioned for example and others like 'healthy for your back', 'good for the posture', 'benefits', 'good ergonomic chairs', 'cheap back chairs', 'quality', 'opportunity' , 'advantages of ergonomic chairs', 'ergonomics', 'comfort' ... As well as synonyms of all this.
We must remember that it is very useful to write so that we are clearly showing where we respond to the questions (there have been a great boom in the searches of how to do/know... should ... what is ... Etc), say for example "the best chair ergonomic for its quality is x and its price is blablá "," an ergonomic chair must have ..... "based on the titles we have used.
And how many times do we put these words? Well, it says that around 3% but when Google says something else will be another, YES LORD GOOGLEFor example, in a 1000-word article, our main keywords must appear at least 30 times.
Still, if you want to check the density of keywords in your article there are tools like Keyword Density Analysis Tool, although look at it carefully because it separates many words for being unique, plural, etc., and Google would understand the same.

More tips on how to optimize content:

  • Use clever titles that use the words you need but without compromising readability.
  • The Longtail and keywords that appear in the H2 and H3 should appear in their corresponding paragraphs (in others also clear, but in these is an obligation) and if they appear at the beginning of the paragraph better still.
  • He also uses synonyms, which if not remains ugly and repetitive, remember that we write for human beings.
  • Remember also not to abuse the same keywords, use synonyms or you will fall into keyword stuffing.
  • It works the legibility with simple paragraphs because the sight gets tired reading in computer.
  • Excite, tell stories, after all, we move through these.
  • Write answering questions that begin with how, what, should ...

Summary

  • Choose a theme that you like.
  • Try to combine it with current trends and be a visionary, go ahead.
  • Draw your audience and create a buyer person
  • Create a skeleton H1, H2, H3, H4 ... of the text.
  • Write naturally, then optimize.
  • Analyze Keywords, synonyms, long tail and use them to optimize.
  • Find the right density for Google without affecting readability
  • Optimize the paragraphs with the tips indicated.
  • Excite

conclusion

The world of SEO is amazing as well as extensive. However, one of the big mistakes that marketers make today is to be too technical, even when they talk about 'exciting' and being 'original' they still do it technically.

How to write SEO optimized article.


With this article, I have tried to lay the foundations and make people aware of the need to re-humanize the content so that good writers who really have something useful to say, can do so in a world where emotionality prevails over quality.

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