How to start the creation of a Web page - Useful tips

Creation of a web page is Start by getting to know the customer, gather information about how your business is running. Start working on the project until you have clear objectives and strategies.


In the midst of as many possibilities as the Web, the first question that arises is how to start a Web page.
For many designers, the most complex thing is precisely to start.
Although as in any process try to follow certain steps, building a website is an iterative and recursive process, rather than rigidly sequential.
Start by knowing your client, the one who requests your services. Gather information on how they conduct their business.
Tip! Get a meeting and go with the right information. Search information about the company on the website using a search engine. Avoid technical jargon that your client probably does not understand.
An element such as a business card can say a lot about identity and be used as inspiration in design.
Information about the services and products of a company help to achieve a satisfactory future design. Twit it 
Some of the questions that can not be missed in this first contact are :
  • What does the company do
  • It already has some type of design printed as a logo
  • What is intended with the site
  • The information to be transmitted, the audience and the competition.
Prepare some test websites to show customers the same; basic sites than more complex ones that simulate the website of a company or entity.
The client may not ask for a degree in Web design but will want to see websites where their skills and experience are expressed.
Having an impressive homepage, good content and excellent images does not always guarantee the success of a site.
Pre-planning guarantees the future balance between aesthetics and functionality.
It is necessary to understand each of the phases that make up the design separately and then how they articulate with each other to form a Web development project.
Certify that the final benefits of your work are greater than the associated costs.
 Being part of a design team even to take care of a certain task is a way to enter the world of Web design to learn which functions you prefer and which you can undertake more successfully if you work in a company dedicated to the development of sites.
Do not start working on a project until you have clear objectives and strategies.
If you work for a client insist on knowing your objectives, resources, and audiences.
It is prudent to be sure of your possibilities and resources before undertaking the design process, especially when working with a certain budget.
Each website is based on an idea linked to obtaining online objectives, both for personal and commercial purposes. Therefore you must start by defining the main objectives.

Define the purpose of the site

Depending on the objectives of the site, design strategies are established.
The objectives should reflect why a site is created and what is expected of it. The most common are:
  • Offer personal information
  • Improve the image of the company
  • Sell ​​or advertise
  • Provide a specific service
When you know the purpose of the site, reflect on your target users and think about how often you want to update the information.
The first goal of any site designer is to organize the contents in a useful and logical way.
You probably already have ideas about the site, so reflect them on a blank sheet of paper. If you are building a website for a company or organization, your list of objectives should look like the following:
  • Capture potential customers: who we are and what we do
  • Explain to these potential customers how you can help them.
  • Provide a detailed list of products and services.
  • Announce the appearance of new products and services.
  • Provide contact forms.
  • Indicate how you can contact the site administrator.
Direct contact with visitors is the best way to assess the effectiveness of the site because it allows knowing and solve any technical error or problem.
Even if you test the site rigorously before publishing it, there is no way to anticipate all the combinations of software and hardware that visitors can use.
Your comments also show which sections are most visited. Based on this analysis, if the site does not reach any of its objectives, it is necessary to improve it.
Trick : 
A good way to encourage comments is to create a special page for visitor comments. Publish the comments you receive with the respective answers. If visitors notice that they are contributing something to your site, their participation will be more active.
In most sites, an email address is sufficient to guarantee contacts. It is important to read and respond to the emails generated by the website.
Consider the opinion of visitors.
Return short but personalized emails to the suggestions and recommendations of the users. Capture the spirit of the audience to accelerate the growth of the site.

Make a description of the site and specify the resources.

The next step is to specify the real design possibilities. You must make a description of the site and its intentions.
Describe the scope of the site briefly, well defined and as realistic as possible. This will help you maintain an objective line in the design process, avoiding possible unforeseen events.
Reflect on the most important messages you want to convey. Review your objectives and consider how to achieve them taking into account the features that should characterize the site and its possibilities.
It is possible that some of the objectives are to make online sales through the site but may not have the technical knowledge to undertake that task immediately. In that case, you can try to fill this lack, facilitating contact via email between the visitor and a company representative.
Example : 
An example description can be: “This is a website, to advertise and make online sales of the company's products and services, which will always be updated with the latest news. The site will be interactive with a forum, where users can exchange their experiences and get in touch directly with representatives of the company to make orders, suggestions, and comments "
Consider if you will assume maintenance of the site or if you will need specialized personnel, if you have a server and if you have registered a domain name.

Identify the target audience

Knowing the audience is understanding the business.
Although a site can be seen by a large and diverse public, it is important to identify the target audience to which it is addressed and to know its needs and technical possibilities.
Reflect on the sensations you want to cause. Establish a criterion from the beginning about who will visit your site.
Large web development and design companies spend a great deal of time identifying the needs of their future users. Advertisers, marketing experts, and other professionals spend time, effort and capital to identify their clients in detail.
The best way to identify your audience is to put yourself in their place.
Study the competition sites, analyze results of market studies and participate in a forum related to the profile of the site you are going to design, are ways to approach the future visitor.
This research allows us to consider what are the best tools they can provide to those who visit their pages.
Browse related sites and reflect on what you like or not. Notice how they offer information and services. Get inspired by your best ideas and establish differences.
It is also necessary to have an idea of ​​the general characteristics of the predominant computer system among the users and the connection speed.
Not all visitors have a powerful and modern computer, or the latest version of the browser, or the same operating system, and not all have the language of their site as their primary language.
If the site can be frequented by visitors who do not have Spanish as their first language, minimize the complexity of expression and try to create an English version of the site.
Other characteristics of the audience also influence the design of the site, such as education, computer skills, navigation experience, age, sex, and geographical location.
The key is to find a number of visitors receptive to your goals and do your best to meet your needs.
The sites that manage to identify the clear and specific audience are more likely to be established than those that try to control all the niche markets of the Web.
Most website creators identify their audience with some smart ideas and then refine the site as they capture customers and detect their needs.
Defining the audience from the entry of visitors is an effective way to achieve the objectives of the site.
Showing images without justification is trying to please without help.
The audience will notice it. Review the list of objectives often and ask yourself where the images will be really useful to reinforce the information.
Observe what happens as it meets the needs of the audience. The scope of the site is increasing every day. You can better specify where you want to go.


The contents are the main reason why users search for a Web site, why they remain on that site once they find it and why they return to the site again.
Content is what it commands; Without good content, the site will not have visitors. Create a list of contents for each goal.
Suppose you are rebuilding a website for travelers and that the first objective is to present a specific place to potential customers and explain what they do.
The list of contents of this objective could be the following :
  • A brief outline of the attractions of the place.
  • Images refining said attractions
  • Available services
  • Presentation brochures, a PDF ready to download.
  • Photographic report of the services.
  • Presentation of the basic rules and guarantees of the service
When you consider that the goal has been reached, move on to the next one and repeat the process. At the moment announce only the possible contents. Do not try to organize them yet.
If you suddenly discover that you are thinking retrospectively, do not try to avoid it; Write the idea on the list of contents and then return to the objective you were working on.
Depending on the scope of the site, you may collect dozens of content lists. In general, the more ideas the better, but do not force the situation.
Let the website indicate what you want to be.
The only rule that you must respect is to have at least one list of contents for each objective.

Conceive the graphic design.

Like all visual means of communication, Web pages require special attention to their content and presentation.
It is necessary to define and logically distribute everything that is important on a page: images, graphics, formats, colors ...
The first factor by which people judge a website is by the first impression that conveys its aesthetics.
The aesthetics of a website is related to its artistic appearance or effect and encompasses everything that has to do with the characteristics of visual communication: color, structure, images, sources, data entry forms and navigation elements.
These visual elements distinguish the structure of the site and give it the right look.
Define your design style considering the sensations you want to generate.
Mixing these elements you can create an atmosphere and transmit the ideas, the same in a professional and elegant line than in another groundbreaking and avant-garde. Always offer original ideas.
It is possible that the theme of the site imposes the design style. Although it is forced to design within certain ranges.
Try to be different. A distinctive stamp makes a great impression on visitors and motivates them to return.
Create a family-style Reflect on the logos and colors you want to include, and if you are designing a page consider whether it will be part of a larger site, with standards to consider. If you design a site for young people, consider your preferences for animation and special effects.
The text must be fenced to the slang used by the audience.
When designing a site for an entity or company, the language should be clear and concise, and convey a sense of order and capacity.
Sites created for sales must have an aggressive style that attracts potential buyers.
If you design for a company or corporate identity, use the colors and typography of the traditional forms of these.

Users often identify companies by their brand and their topologies.

No comments:

Powered by Blogger.