Define the contents - How the texts should be on the Web

It is necessary to develop a content development plan, with basic and expanded information, possible to be presented at a later stage.


These decisions must be made in agreement with the members of the company.
The information to be presented cannot come directly from texts created for other types of media ("flat" texts basically on paper support), such as those of institutional presentation in books, congresses or brochures.
The texts must be written and presented according to the particular requirements of Web writing.

How should the texts be presented on a website?

When creating content for the Web, these must be brief, concise and punctual, very structured that allow an overview and the option to enlarge or deepen through links.
They should have clear and direct titles and subtitles, which allow great mobility, that link to other texts on and off the Web site, that is, they are not flat and allow a dynamic and direct approach.
The phrases must be short, simple and clear, written indirect style.
It should also provide for access to supporting documents sometimes extensive texts such as treaties, laws, and declarations, but they must be optional.
Good texts should also be written in advance that gives users the greatest number of elements to know what information they can access if they choose to continue browsing.
The sources of the text and the date of creation or update should always be cited.

Determine the structure of the contents

The first websites developed were enough on the premise "tour, wait and see".
Over time, the appropriate structure of information as important as the contents themselves began to be considered.
Hypertextuality is the key resource for the establishment of these structures.
It is not enough that the information exists, it must have an organization that facilitates access and presents it as a whole.
Reading on the Web is not sequential and appropriate forms must be provided so that navigation is direct and profitable.
It is essential to organize the information, divide it into areas (large logical units) and subordinate the relevant information to each area, that is, build a hierarchical structure, establish levels and relationships.
The logical organization of the site allows users to navigate it making successful predictions about where to find things.
At this stage, a graphic representation of the structure (concept map) to be developed must be constructed to present the agreed contents.
This representation that shows not only the contents but also their hierarchical organization and relationships, is called an audiogram.

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