how to choose a domain name for your business

how to choose a domain name for your business:

Hey..!! This is shakin today I Share with you How to Choice of your web domain.

if you are starting a new startup or new brand or have a product that you want to sell online, you will need a website. And you will have to choose a domain name for that website.
According to Rand Fishkin, domain names influence positioning and have a great impact on the ratio of clicks to search results on Google or social networks.
But not only do you want Google to identify you, you also want that name to be easy for people to remember so it is easy for them to find you. It has to be a name associated with your brand and business that should last a long time.
What are the main recommendations or options when choosing a good domain?

# 1 Make it a brand

What do I mean when I say that the domain name should be a brand? You have several options:

Personal brand

If it is a personal website or you want to position yourself as an expert in a particular niche, the brand is you and you can consider putting your first and last name as a domain name.
This is widely used by consultants, coaches and individual profiles who want their website to sound exactly like their name.
For example, in the marketing world you find many blogs in Spanish that follow this pattern in their choice of domain name:
  • Vilma Núñez -,
  • Tristán Elosegui -,
  • Juan Merodio -,
  • Jorge Ávila -,
  • Isra García -,
  • Andrés' homeland -,
  • Keka Sánchez -,
  • Andreas Schou -,
  • Paco Viudes -,
  • Esmeralda Díaz-Aroca -,
  • Fatima Martinez -,
  • Octavio Regalado -, or
  • José Facchin -,
This choice has some disadvantages. The first is that if you have a very common name and surname, possibly the domain name is already caught or is still a name too common to differentiate itself from others. In addition, opting for the first and last name as a domain name, login, does not especially help to position on Google. And finally, you have to keep in mind that for the future, if one day you want to sell or transfer your own company, that the domain is so linked to the founder himself could complicate the process.

Company brand

If the name of your company is your brand for which you want to be known, a very good option is to put the same company name as the domain name. As you can see this is the case of our current website. Our startup is called Nelio Software SL, and our domain name is the same:
The great advantage of this option is that, even if you start as a small startup, you have no problems if you intend to scale the team. It also allows you to pivot your product or service without having to change the domain, or create a wide variety of products, all under the same umbrella of your brand so that it grows and gains prestige little by little.
Here, as you can see, the choice of the domain name must be done in conjunction with the choice of the company name.
BrandsSome of the best-known brand names
For it to work well it is recommended that it be a simple name, easy to remember, visually attractive and not too long. I remember that speaking with our legal advisor, he recommended that better if our name did not correspond to any word with any particular meaning that could confuse (complicates the positioning in Google much more) and, of course, to avoid problems, that was not similar of any other company in the sector. Think that companies like Facebook are concerned that most illiterate reach their website:
The disadvantage of this option, like the previous one, is that it costs much more to get a good search engine ranking. In fact, whether digitally or not, positioning a brand in the market and that when people hear it they know what it sells, it can cost a lot of money. Also, if a company wants to buy you for the products you offer but not for the brand, you have a brand domain may not be the most valued.

Product brand

If the website is exclusively for the promotion of a product, a good option is that the domain name matches the product name. And the most is to get the product you sell just end up being known by your brand as is the case, for example:
  • Kleenex -,
  • Nutella -,
  • Chupa Chups -,
  • Mistle -,
  • Bimbo bread -,
  • Kellogs -, or
  • Papel album -
In these cases, in a search for someone who, for example, wants to buy handkerchiefs or bread, possibly the words he will search for will be kleenex or bimbo, leaving the competition at a clear disadvantage.
The great disadvantage of putting a product name as a domain is that, like any brand, until it has meaning, it costs to position it. And the other big disadvantage is that, either you make sure that it is a star product or if you want to sell other products or pivot and offer another alternative, the domain name will not be the most appropriate.

# 2 Let them be keywords

There is quite a consensus that if the keywords are in the domain name itself, it is easier to get better positioning faster. For example gifts for,,,,, or, to name a few.
In these cases, it is not only easier for Google to position you since the keywords coincide with the positioning, but it will be easier for anyone looking for information online to click on one of these websites that includes just the right ones. Words of what you are looking for.
The advantages are clear, right? The main problem is that if the keywords end up being too specific, and you want to expand your product range or pivot, it is especially complicated. And this is precisely what happened to us with our domains, it was our first domain with the intention of offering a WordPress migration service. As much as it was well positioned in internet searches, it didn't help us to launch plugins.
And of course, as a domain name, you can also choose mixtures between brand and product or brand and keywords.

# 3 Combination of # 1 and # 2

And an alternative often used is to make a combination of brand and keywords. Or name the products that include the brand of the company and thus kill two birds with one stone: you help him to know your brand better and make clear what the product you are offering is about.
For example, initially, when we launched our first plugin, the name we gave the product was: Nelio A / B Testing. Also identifies our company's brand and «A / B Testing» are the keywords of our product. We are talking about a plugin to be able to do A / B tests of content in WordPress.
We created the website that, currently, after merging our websites, if you click on the link above you will see that it redirects you to the A / B Testing page within our own website.
The great advantage of putting the same domain name as your product is that Google searches will surely rise faster. If above, as is our case, the name of the product includes the keywords of the product such as "A / B Testing", still much better.
The disadvantages may be a combination of the above. You may feel too attached to the brand name as the keywords.

# 4 Simple structure

Regardless of whether your domain name corresponds to a brand, keywords or any combination between them, make sure your domain name meets the following characteristics:


Why is it that just one of the shortest domains is Google in China, ? Is it a coincidence? Or do they have some insider information about the importance of domains being short?
In principle, the longer your domain name is, the more complicated it will be to remember you. No matter how excited you are to have a domain similar to I insist: it better be short.


Use letters that are easy to remember visually. For example, the letters h, q, w, x, y, z are considered more difficult letters to remember. Some complicated brands, thanks to its well-known prestige, Google makes sure to correct them directly when the user writes them wrong, as may be the case of Volkswagen, which easily begins to be written by W.
But I do not recommend that you start to complicate your life so much.


Do not use hyphens or numbers in your domain. Names with hyphens are harder to remember since to start one does not know if they are underscores or middle hyphens. And as for the numbers, when they tell you, you don't know if they are giving it to you in figures or if you have to write it in text.
That said, you can always find a website that deserves to be an exception to this recommendation:


Do not include two vowels together in your domain, people get involved in how to write it. Thus, even if your domain name consists of two words in which the last letter of the first letter coincides with the first letter of the second word, do not repeat it. We have already mentioned before to, but the same goes for

# 5 Use the appropriate extension

Domain ExtensionsDomain Extensions
All domains can position the same, but some extensions are designed for certain types of organizations such as .edu , or .org , or .gov .
Ideally, select the .com extension that is the one that is understood for a company and will allow you to position yourself worldwide. The option to select .es only makes sense if your business is really a business in which your potential customers are only from Spain. In this case, Google will give more value to your domain in Spain, by focusing directly on it.
But opt ​​for the .es extension because the .com is already used, it is not a good idea if you can have customers anywhere in the world and want to position yourself internationally.


Select a relevant domain name that you can live with for many years. If a name you like is already occupied or is a registered trademark, do not become obsessed. Although it may not seem like it, there are many alternatives. Make sure it is original but does not correspond to a fad that you will have to throw after a few years
And remember, there is something for everyone. If you have to agree with your partners on which domain to choose, my recommendation is that you be pragmatic and rational. Thank for reading this post my owner blog:

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